buySAFE with VeriSign: Provide your shoppers ultimate peace of mind.
buySAFE has partnered with VeriSign to bring online merchants like you the most comprehensive Trust and Security solution to empower online commerce. VeriSign is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence.
Consumer reluctance to purchase online is caused by uncertainty. There are two main questions that, if unanswered, reduce the likelihood of visitors to your site becoming buyers:
- Is this merchant reliable and will they perform as promised?
- Is my personal information secure?
- Is this merchant reliable and will they perform as promised?
| buySAFE provides qualified retailers with the Internet’s only third-party endorsement and guarantee of their reliability and stability. buySAFE is a two-part trust solution. The buySAFE Seal reassures uncertain shoppers they are buying from a high quality, reliable and stable merchant. The buySAFE Bond option during checkout provides shoppers an option for extra peace of mind via a bond with two valued benefits: 1) a full guarantee of the transaction terms of sale, up to $25,000 and 2) 30 days of identity theft protection everywhere. This bond option helps convert even the most risk-averse consumers. Together they are proven to increase website conversion over 10%1 and repeat buyer rates by as much as 20%2. |  |
- Is my personal information secure?
| VeriSign® SSL solutions help you deliver a secure and convenient way for your customers to interact with you over the Internet. When you display the VeriSign Secured® Seal, your customers will recognize the most trusted security mark on the Internet and gain the confidence to complete their transactions with you. |  |
To succeed in today’s hyper competitive ecommerce industry and in a world where consumer confidence is near an all time low, online merchants need to help uncertain consumers overcome the two key trust and security questions of every shopper. Use buySAFE and VeriSign to completely address these concerns and see your sales and profits dramatically increase.
About VeriSign and buySAFE
BALTIMORE, MD -- (Marketwire) -- August 4, 2009 -- eTail East Conference, Booth #27 - VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, is broadening its portfolio of trust-building solutions for online commerce with buySAFE, Inc. buySAFE provides online merchants a bonding solution that inspects the merchant's business, monitors their performance and enables shoppers to bond their purchases, which has been shown to significantly increase Web site conversion, sales and customer loyalty.
Learn more about this announcement by reading the full press release here.
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1: Average buySAFE Impact Test results based on A-B tests conducted by 45 separate online merchants over 5,228,801 online site visits. Approximately 50% of visitors were shown the buySAFE Seal and Bond option, and 50% were not. The average relative increase in conversion for all merchants was 10.6%. Every merchant participating in the test showed a positive conversion increase. Your company’s results may vary.
2: Testing by 12 online merchants (including many in the Internet Retailer Top 500) across 11,200 separate purchases, showed up to 20% increases in repeat buyers who experienced buySAFE 30, 60, 90 and 120 days later. The average increase in repeat buyer rates is 14%. Your company’s results may vary.
